What To Look For In A Graphic Designer

As younger generations become more fascinated with the arts, having a strong graphic element to your marketing is more important now than ever. It’s no secret that graphic designers are in high demand. Unfortunately, just because you can give yourself the title “graphic designer” doesn’t mean you should. To put it simply, a graphic designer must have an eye for what looks good and what looks bad – but that is easier said than done. At any given point in time the Hayse Marketing team is working with a handful of small to medium businesses. Some business owners come to us with great graphic design elements already in place, some need us to create graphics for them, and other’s designs just need a complete overhaul. So, we’ve rounded up a few things to look for when you are hiring a graphic designer.

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Building A Crisis Communications Plan

If there’s one battle any company must prepare themselves to fight, it’s handling a public relations crisis. With social media platforms such as Twitter, Facebook, and Instagram – one small misstep can easily turn into a worldwide embarrassment. There is however a solution – call them your company’s “Avengers” whenever trouble arises. They are your official Crisis Communications Team. Building this crucial company component is more important than you may realize. The way in which you handle these situations can sometimes define your company. The ideal scenario would be having a team who can handle the crisis in a clear, safe, and concise manner. But what are the steps in setting up a Crisis Communications Team? Firstly, you must assign the roles of each member of the team as follows. Each team member should be assigned to the role that best fits their skill set. (Note – for smaller organizations you may have shared roles).

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Spotlight: Hayse Marketing Producer, Michael

Every employer is looking for a multi-skilled employee who can not only get the job done but add something unique to the company. Michael Vybiral was that find for Hayse Marketing. Coming up on 2 years of working for us, he’s dipped his hand in video production, graphic design, website design, and content writing. One of the best things about Michael – he is ambitious. He wants to do everything and can master anything given enough time. When he’s not working for Hayse Marketing, you can find him volunteering as a CASA, delivering sweet tunes from his violin, or even be performing theatrically on stage.

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National Small Business Week 2017

 

 

Did you know that the U.S. Small Business Administration celebrates National Small Business Week? This year Small Business Week is scheduled for April 30th – May 6th. Did you also know that we have a completely free business counseling resource for small businesses here in New Braunfels? The University of Texas Small Business Development Center is currently located at the Central Texas Technology Center. We highly suggest working with our local advisor, Larry New, if you are a small business or are thinking about starting one. We used their advisors regularly in our early stages of business and attribute much of our early success to their guidance.

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Social Media Marketing Trends To Try In 2017!

 

When it comes to social media marketing trends to watch for 2017, let’s first discuss some slight shifts in how businesses should now be using primary platforms. Facebook should still be your top platform, but depending on your industry and customer demographic you might change the way you use Twitter, Instagram, and LinkedIn. While Twitter got a bump thanks to this past election cycle, we are seeing it being primarily used for hobbyists looking to engage or for live coverage during events.  Instagram is still your top visual platform, primarily serving ages 40 or less. For B2B businesses, LinkedIn is still your top “professional” platform – just be sure to have a company page filled out and be on the lookout for the new advertising dashboard!

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Why Your Social Media Plan Should Include a Blog


Our co-founder Olivia recently attended a luncheon hosted by the San Antonio Chapter of the Public Relations Society of America (PRSA). Now, if at this point you’re wondering what Public Relations (PR) and Social Media Marketing (SMM) have to do with each other then go ahead and fast track to filling out our contact form. If you sort of understand how PR and SMM work together, then enjoy Olivia’s notes!

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How to Make Your Videos Rank Higher In Search Engines

Videos are quickly becoming the most important and most powerful marketing tool for all internet marketers. More than 60% of businesses use videos as a marketing tool today, which is a 66% increase from last year. Do you think that your videos are not getting as much traffic as they should? Then, the first thing you should focus on is creating unique content for your video marketing that your audience can’t find elsewhere.  The below infographic from Take 1 Transcription can tell you how to do that along with some very interesting facts and statistics about videos in digital marketing. Enjoy!

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The Difference Between Marketing & Sales (and what it means for your small business)

Anyone in business can tell you that the relationship between marketing and sales is often times obscure. While not the same thing, it is important that these two aspects of business work hand-in-hand. It is marketing’s job to build brand awareness, making it easier for sales to close leads. Take away marketing and you will almost always find depressing returns. For small business owners, managing the yin and yang relationship of marketing and sales can be challenging (especially since most modern companies have them set up as two separate departments) but for the sake of your brand, you must encourage communication between the two.

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