Spotlight: Hayse Marketing Producer, Michael

Every employer is looking for a multi-skilled employee who can not only get the job done but add something unique to the company. Michael Vybiral was that find for Hayse Marketing. Coming up on 2 years of working for us, he’s dipped his hand in video production, graphic design, website design, and content writing. One of the best things about Michael – he is ambitious. He wants to do everything and can master anything given enough time. When he’s not working for Hayse Marketing, you can find him volunteering as a CASA, delivering sweet tunes from his violin, or even be performing theatrically on stage.

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National Small Business Week 2017

 

 

Did you know that the U.S. Small Business Administration celebrates National Small Business Week? This year Small Business Week is scheduled for April 30th – May 6th. Did you also know that we have a completely free business counseling resource for small businesses here in New Braunfels? The University of Texas Small Business Development Center is currently located at the Central Texas Technology Center. We highly suggest working with our local advisor, Larry New, if you are a small business or are thinking about starting one. We used their advisors regularly in our early stages of business and attribute much of our early success to their guidance.

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Social Media Marketing Trends To Try In 2017!

 

When it comes to social media marketing trends to watch for 2017, let’s first discuss some slight shifts in how businesses should now be using primary platforms. Facebook should still be your top platform, but depending on your industry and customer demographic you might change the way you use Twitter, Instagram, and LinkedIn. While Twitter got a bump thanks to this past election cycle, we are seeing it being primarily used for hobbyists looking to engage or for live coverage during events.  Instagram is still your top visual platform, primarily serving ages 40 or less. For B2B businesses, LinkedIn is still your top “professional” platform – just be sure to have a company page filled out and be on the lookout for the new advertising dashboard!

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Why Your Social Media Plan Should Include a Blog


Our co-founder Olivia recently attended a luncheon hosted by the San Antonio Chapter of the Public Relations Society of America (PRSA). Now, if at this point you’re wondering what Public Relations (PR) and Social Media Marketing (SMM) have to do with each other then go ahead and fast track to filling out our contact form. If you sort of understand how PR and SMM work together, then enjoy Olivia’s notes!

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How to Make Your Videos Rank Higher In Search Engines

Videos are quickly becoming the most important and most powerful marketing tool for all internet marketers. More than 60% of businesses use videos as a marketing tool today, which is a 66% increase from last year. Do you think that your videos are not getting as much traffic as they should? Then, the first thing you should focus on is creating unique content for your video marketing that your audience can’t find elsewhere.  The below infographic from Take 1 Transcription can tell you how to do that along with some very interesting facts and statistics about videos in digital marketing. Enjoy!

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