Social Media Week Independent: Austin

Did you know there is an entire week dedicated to celebrating all things social media? Our co-founder Olivia attended the first ever Social Media Week Independent up in Austin, hosted by our friends at Best Practice Media. Today we dive into her notes to share the latest and greatest social media tactics with you.

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Social Media Marketing Trends To Try In 2017!

 

When it comes to social media marketing trends to watch for 2017, let’s first discuss some slight shifts in how businesses should now be using primary platforms. Facebook should still be your top platform, but depending on your industry and customer demographic you might change the way you use Twitter, Instagram, and LinkedIn. While Twitter got a bump thanks to this past election cycle, we are seeing it being primarily used for hobbyists looking to engage or for live coverage during events.  Instagram is still your top visual platform, primarily serving ages 40 or less. For B2B businesses, LinkedIn is still your top “professional” platform – just be sure to have a company page filled out and be on the lookout for the new advertising dashboard!

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Why Your Social Media Plan Should Include a Blog


Our co-founder Olivia recently attended a luncheon hosted by the San Antonio Chapter of the Public Relations Society of America (PRSA). Now, if at this point you’re wondering what Public Relations (PR) and Social Media Marketing (SMM) have to do with each other then go ahead and fast track to filling out our contact form. If you sort of understand how PR and SMM work together, then enjoy Olivia’s notes!

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How to Make Your Videos Rank Higher In Search Engines

Videos are quickly becoming the most important and most powerful marketing tool for all internet marketers. More than 60% of businesses use videos as a marketing tool today, which is a 66% increase from last year. Do you think that your videos are not getting as much traffic as they should? Then, the first thing you should focus on is creating unique content for your video marketing that your audience can’t find elsewhere.  The below infographic from Take 1 Transcription can tell you how to do that along with some very interesting facts and statistics about videos in digital marketing. Enjoy!

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The Difference Between Marketing & Sales (and what it means for your small business)

Anyone in business can tell you that the relationship between marketing and sales is often times obscure. While not the same thing, it is important that these two aspects of business work hand-in-hand. It is marketing’s job to build brand awareness, making it easier for sales to close leads. Take away marketing and you will almost always find depressing returns. For small business owners, managing the yin and yang relationship of marketing and sales can be challenging (especially since most modern companies have them set up as two separate departments) but for the sake of your brand, you must encourage communication between the two.

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Upgrade Your Tracking with The Facebook Pixel

   As marketers, one of the most critical – and oft-forgotten – aspects of successful campaign maintenance is tracking.  As we discussed in last month’s blog, gathering and analyzing data helps prove the effectiveness of an ad, or provides a guide for more successful ad creation.  Traditionally, analyzing the results of an ad and translating the resulting numbers into a useful percentage to determine the effects of the ad is a lengthy, convoluted affair, involving a large number of detailed and often-arcane steps.  However, with the Facebook  Pixel, tracking customer behavior has never been easier.

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Online Marketing Analytics – Know Your Terms!

The Hayse Marketing team is gearing up for some exciting changes. One of those is implementing automatic monthly reporting for all of our ongoing clients. We are partnering with one of the best software companies out there to provide robust reporting on all platforms – from your website to Facebook, Twitter, Instagram, and even Linked In.

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Online Marketing: Traditional Blog vs. Video Blog

When it comes to marketing your business on the internet most marketing teams tend to utilize some sort of a blog, as it helps them get more personal with their target audience. Most marketers are already used to crafting thumb stopping sentence structure and some have even started to evolve into power video editors. As visual content becomes more and more important, video blogging (also referred to as vlogging) has quickly become popular. Today we ponder the question, does one type of blog out-do the other?

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Power Up Your Small Business By Hiring A Social Media Manager

For any small business, controlling marketing spending is of the utmost importance. Small businesses simply cannot afford to go toe to toe with larger organizations when it comes to a marketing budget. The demands of maximizing profits often means that the entrepreneur usually has many responsibilities that take up too much of their time and that certain parts of the marketing strategy may need to be outsourced.

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