Content Marketing is a strategic form of marketing focused on creating and distributing relevant and valuable content. The goal of this ongoing process is to make sure your brand is recognized throughout the internet – and the key to that is content. Your content must cause a person to stop, read, think, and perhaps even behave differently. Content marketing will draw leads to your brand. Those leads will create various opportunities which in turn will create sales. And once those leads become loyal customers, the process begins again!