At Hayse Marketing we use the most effective marketing strategies available to maximize positive business to customer interactions. One of the most productive measures we have found is through the use of Data Driven Marketing, or the concept of engaging customers more effectively by using relevant data.
Dean Hayse (Hayse Marketing Co-Founder) believes that while digital marketing can make it more difficult to get across a personal feel to consumers, it can definitely still be accomplished on a large scale by closely consulting your marketing data and analysis. Marketing data can include customer service data, customer satisfaction data, as well as customer usage and behavior online.
“Personas are out,” Dean says. “By the time your company develops a persona the customers have changed their minds or bought from a competitor. Use data collected at a lead level to create a customer centric marketing experience in real time.”