If there’s one battle any company must prepare themselves to fight, it’s handling a public relations crisis. With social media platforms such as Twitter, Facebook, and Instagram – one small misstep can easily turn into a worldwide embarrassment. There is however a solution – call them your company’s “Avengers” whenever trouble arises. They are your official Crisis Communications Team. Building this crucial company component is more important than you may realize. The way in which you handle these situations can sometimes define your company. The ideal scenario would be having a team who can handle the crisis in a clear, safe, and concise manner. But what are the steps in setting up a Crisis Communications Team? Firstly, you must assign the roles of each member of the team as follows. Each team member should be assigned to the role that best fits their skill set. (Note – for smaller organizations you may have shared roles).