When it comes to social media marketing trends to watch for 2017, let’s first discuss some slight shifts in how businesses should now be using primary platforms. Facebook should still be your top platform, but depending on your industry and customer demographic you might change the way you use Twitter, Instagram, and LinkedIn. While Twitter got a bump thanks to this past election cycle, we are seeing it being primarily used for hobbyists looking to engage or for live coverage during events. Instagram is still your top visual platform, primarily serving ages 40 or less. For B2B businesses, LinkedIn is still your top “professional” platform – just be sure to have a company page filled out and be on the lookout for the new advertising dashboard!