As marketers, one of the most critical – and oft-forgotten – aspects of successful campaign maintenance is tracking.  As we discussed in last month’s blog, gathering and analyzing data helps prove the effectiveness of an ad, or provides a guide for more successful ad creation.  Traditionally, analyzing the results of an ad and translating the resulting numbers into a useful percentage to determine the effects of the ad is a lengthy, convoluted affair, involving a large number of detailed and often-arcane steps.  However, with the Facebook  Pixel, tracking customer behavior has never been easier.

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