Anyone in business can tell you that the relationship between marketing and sales is often times obscure. While not the same thing, it is important that these two aspects of business work hand-in-hand. It is marketing’s job to build brand awareness, making it easier for sales to close leads. Take away marketing and you will almost always find depressing returns. For small business owners, managing the yin and yang relationship of marketing and sales can be challenging (especially since most modern companies have them set up as two separate departments) but for the sake of your brand, you must encourage communication between the two.

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