If you’re trying to start your own business on a small budget, you don’t have to get discouraged. There are plenty of creative strategies you can use to launch a startup without incurring high costs! And if you’re in need of a digital marketing agency, Hayse Marketing can help you expand your online footprint. We’ve collected a few resources to help you navigate everything from advertising to scaling on a limited budget.
The following is a guest post from Carleen Moore of The Bizz Buzz.
Are you an entrepreneur considering starting a business or a current business owner? Regardless of whether you’re selling goods or services, you need ways to reach your potential clientele. However, you may not have time to keep up with changing trends and marketing strategies. Hiring professionals allows you to increase your profits while you focus on other aspects of running your business.
After a few years as a stay-at-home mom, you’re ready to start earning real money again. There’s just one problem: you’re not ready to go back to the office. Whether it’s the high price of childcare, the challenges of juggling a 9-to-5 with motherhood, or a desire for better work-life balance, there are lots of reasons why women prefer to work from home.
Unfortunately, finding a remote job with flexible hours, good pay, and a family-friendly employer is like finding a needle in a haystack. Under these circumstances, it’s no surprise that more women are striking out on their own: According to The State of Women-Owned Businesses report, the number of women-owned businesses skyrocketed to more than 11.6 million in recent years.
Reopening your small business will be an important step in getting back on your feet after navigating the pandemic closures. As you prepare to reopen, Hayse Marketing recommends that you keep in mind the need for a cost-effective marketing plan that will allow you to connect with customers without compromising much-needed capital. Along with marketing, put together a plan that will allow you to reopen with physical measures that will keep your staff and customers safe.
It’s an all-too-common scenario these days. You’ve worked long and hard to start, sustain, and grow your small business, only to have the proverbial rug pulled under you practically overnight because of the COVID-19 pandemic. You’re not alone, but it doesn’t make that any better. What can make it better is the fact that though your lifeblood may be considered “non-essential” these days, it doesn’t mean that it’s the end of your business. Rather, there are workarounds you can take to keep it going and growing through this pandemic and beyond.
As some of you know, I recently moved from Texas to Kansas. While excited to move, I was bummed out to miss both Social Media Week: Austin and SXSW: Interactive. To my joy (and to the joy of many other local marketers I’m sure), Digital Wichita recently hosted Social Media Day: Wichita. Read on to hear my speaker and strategy highlights!
You’ve heard that the gig economy is growing and that right now, it’s a hot ticket and a great way to have independence in the workplace. Is it for you? We’ll take a look at what the gig economy is, who can succeed in it, and how to get started.
Marketing analytics can be a real minefield for small businesses – with a seemingly limitless list of acronyms and myriad of tools both free and paid for – it’s no small feat for a business owner to get acquainted with and understand what analytics mean – let alone use them to benefit their business. That’s why the team at AppInstitute took it upon themselves to create this Definitive Guide to Marketing Analytics to demystify the world of marketing metrics.
Can you believe it’s already 2018? January is always a very reflective and exciting month for us. Not just because of the usual New Year’s celebrations, but because we celebrate our business anniversary on January 3rd. Back in 2013, I lost my retail management job on those weird days between Christmas and New Year’s. Shortly after, Dean and I stayed up until the wee hours one night creating our business plan and marketing materials. Now, we are celebrating 5 years in business! Last year was by far one of the most challenging years, read on as we share four important lessons that we believe will help any budding entrepreneur.
Every marketing agency has their horror stories. Many involve a client not knowing exactly what they want and the situation can quickly turn into a downward spiral of disaster. Over the years, we have found that whenever a project is headed that way there are always red flags. We have gathered up our top marketing agency stressors, and have provided some tips on how you can keep your relationship with your marketing team powerful.