How You Can Make Better Financial Projections for Your Business

The following is a guest post from Megan Cooper of

To run a successful business, you need accurate data about your financial status and projections for your future finances. However, thinking ahead about what may happen financially can be challenging, especially if your business is relatively new. Fortunately, you can use a few strategies to improve your projection abilities, including the ones presented below by Hayse Marketing.

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10 Startup Resources for Entrepreneurs With Tight Budgets

The following is a guest post from Davis Jameson of

If you’re trying to start your own business on a small budget, you don’t have to get discouraged. There are plenty of creative strategies you can use to launch a startup without incurring high costs! And if you’re in need of a digital marketing agency, Hayse Marketing can help you expand your online footprint. We’ve collected a few resources to help you navigate everything from advertising to scaling on a limited budget.

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Are You Ready to Improve Your Bottom Line? How Sales and Marketing Professionals Can Help Achieve Sales Goals

The following is a guest post from Carleen Moore of The Bizz Buzz.

Are you an entrepreneur considering starting a business or a current business owner? Regardless of whether you’re selling goods or services, you need ways to reach your potential clientele. However, you may not have time to keep up with changing trends and marketing strategies. Hiring professionals allows you to increase your profits while you focus on other aspects of running your business.

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How to Start a Business as a Work-at-Home Mompreneur

The following is a guest post from Gwen Payne of

After a few years as a stay-at-home mom, you’re ready to start earning real money again. There’s just one problem: you’re not ready to go back to the office. Whether it’s the high price of childcare, the challenges of juggling a 9-to-5 with motherhood, or a desire for better work-life balance, there are lots of reasons why women prefer to work from home.

Unfortunately, finding a remote job with flexible hours, good pay, and a family-friendly employer is like finding a needle in a haystack. Under these circumstances, it’s no surprise that more women are striking out on their own: According to The State of Women-Owned Businesses report, the number of women-owned businesses skyrocketed to more than 11.6 million in recent years.

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Cost-Effective Marketing for Reopening Your Small Business

The following is a guest post from: Naomi Johnson.

Reopening your small business will be an important step in getting back on your feet after navigating the pandemic closures. As you prepare to reopen, Hayse Marketing recommends that you keep in mind the need for a cost-effective marketing plan that will allow you to connect with customers without compromising much-needed capital. Along with marketing, put together a plan that will allow you to reopen with physical measures that will keep your staff and customers safe.

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Your Business Will Get Through This Pandemic — Here’s How

The following is a guest post from Elena Stewart.

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It’s an all-too-common scenario these days. You’ve worked long and hard to start, sustain, and grow your small business, only to have the proverbial rug pulled under you practically overnight because of the COVID-19 pandemic. You’re not alone, but it doesn’t make that any better. What can make it better is the fact that though your lifeblood may be considered “non-essential” these days, it doesn’t mean that it’s the end of your business. Rather, there are workarounds you can take to keep it going and growing through this pandemic and beyond.

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Recap: Social Media Day Wichita | By: Olivia Hayse, Co-Founder

As some of you know, I recently moved from Texas to Kansas. While excited to move, I was bummed out to miss both Social Media Week: Austin and SXSW: Interactive. To my joy (and to the joy of many other local marketers I’m sure), Digital Wichita recently hosted Social Media Day: Wichita. Read on to hear my speaker and strategy highlights!

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Guest Post: The Definitive Guide to Marketing Analytics By AppInstitute

Marketing analytics can be a real minefield for small businesses – with a seemingly limitless list of acronyms and myriad of tools both free and paid for – it’s no small feat for a business owner to get acquainted with and understand what analytics mean – let alone use them to benefit their business. That’s why the team at AppInstitute took it upon themselves to create this Definitive Guide to Marketing Analytics to demystify the world of marketing metrics.

Look Back: Lessons Learned In 2017

Can you believe it’s already 2018? January is always a very reflective and exciting month for us. Not just because of the usual New Year’s celebrations, but because we celebrate our business anniversary on January 3rd. Back in 2013, I lost my retail management job on those weird days between Christmas and New Year’s. Shortly after, Dean and I stayed up until the wee hours one night creating our business plan and marketing materials. Now, we are celebrating 5 years in business! Last year was by far one of the most challenging years, read on as we share four important lessons that we believe will help any budding entrepreneur.

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