This past April marked the second year for the Crawfish Festival of New Braunfels. About 8 thousand people attended “CrawfestNB” that was both fun and entertaining. That figure is pretty impressive for an event not as commonly known or established as Wurstfest. So this asks the question, how does a little idea or gathering slowly become a part of a town’s traditions in just a small amount of time? The marketing world has changed over the years and with it, delivery methods have evolved. Let’s look at how to use online marketing and social media to successfully promote events online!