The following is a guest post from Carleen Moore of The Bizz Buzz.

Are you an entrepreneur considering starting a business or a current business owner? Regardless of whether you’re selling goods or services, you need ways to reach your potential clientele. However, you may not have time to keep up with changing trends and marketing strategies. Hiring professionals allows you to increase your profits while you focus on other aspects of running your business.

What Do Sales and Marketing Professionals Do?

Your company may offer the greatest thing since sliced bread, but you must find an audience to sell to in order to make a profit. Salespeople approach potential clients in your store or by calling or visiting them to obtain sales for your business. Marketing professionals use various tactics and platforms to make people aware of what you offer.

Your results tend to be better if you use both types of professionals, especially when the two teams coordinate to create and implement a combined strategy.

What Qualities Should Sales and Marketing Professionals Have?

You need to know what to look for when interviewing candidates for these positions. Among other things, successful sales professionals have:

• An energetic, friendly, go-getter attitude
• Patience
• Excellent people skills
• A deep understanding of your products or services
• Knowledge of sales principles
• The ability to close sales and build your customer base

Marketing professionals should possess:

• Excellent communication skills
• Creativity
• The ability to analyze and interpret data and form successful strategies based on that analysis
• Motivation and initiative
• An understanding of your brand and what your company does
• The knowledge to identify and communicate with your target customers

Should You Hire Freelancers or Full-time Staff?

There are pros and cons for hiring new employees vs. freelancers:

• Employees may have a deeper loyalty to your company or more education.
• You define the scope of work for employees, while freelancers include their scope and other specifics in their proposals to you.
• Your employees are available to you during working hours, but freelancers’ schedules might be more limited.
• Freelancers like The Mama Marketer may be more consistently motivated and complete assignments faster than employees.

Freelancers generally cost less than employees. There are several associated costs when you hire an employee, including salary, benefits, employer portion of employee taxes, office or remote work expenses, and paid time off. However, if you regularly spend more on freelance services than you would on hiring an employee, consider bringing on a regular staff member.

How Can You Hire Sales and Marketing Professionals?

You can hire both freelancers and regular employees through many job sites, including sites for posting strictly work-from-home positions. You can also hire a staffing or recruiting agency to find acceptable candidates. There are dedicated platforms for hiring freelancers.

What Off-the-Shelf Resources Can Help?

Hiring sales and marketing people save you time since you no longer have to do these tasks yourself. Other business management tools can save even more time and money.

QuickBooks and NetSuite, for example, provide employee and financial management options. TIBCO software uses real-time data to facilitate making informed decisions. Using the right point-of-sale system for your business, such as Lightspeed and Clover, simplifies your operations.

If you haven’t yet, you can use a formation service rather than an expensive attorney to form your company. There are many benefits to structuring your business as a limited liability company. An LLC provides personal liability protection, flexibility, and tax benefits. Just be sure to determine the Kansas LLC regulations before filing.

How Do Professionals Help Your Business?

Hiring freelance or staff sales and marketing professionals can benefit your company by improving sales. To see your bottom line go up, consider hiring both today.