On April 21, 2015 Google released a significant new mobile-friendly ranking algorithm that’s designed to give a boost to mobile-friendly pages in Google’s mobile search results. It’s known as the mobile-pocalypse or mobile-geddon. Basically, search engine results on mobile will no longer include websites who are not mobile friendly. This means you may see different search engine results on desktop vs mobile. Google designed this update in order to give mobile-friendly pages more visibility. In a world where we spend countless hours on our phones, this would seem like a wise decision. However, the impact it made on some businesses was catastrophic. For the businesses whose websites were mobile friendly, they had no worries. If they weren’t, time was lost and money was spent to catch up while other websites continued to flourish.

Continue reading →

What is it about a brand new hairstyle that can make any person instantly feel invincible? Economists will tell you that even in the worst of times, the beauty business finds a way to flourish. In the words of legendary fashion designer Coco Chanel, “Fashion changes, but style endures.” So, how does this enduring industry adapt to online marketing?

Continue reading →

This may come as a surprise to many but a meme came long before the internet. By definition  a meme is  “an idea, behavior or style that spreads from person to person within a culture.” Going back to World War II, “Kilroy” was one of the first memes that appeared all over the place. Some called it graffiti, but the same item was repeated so often that it became an icon or a “meme”. Kilroy has been all over the world and in every war from World War II through Afghanistan.

Continue reading →

In today’s world, you learn about many events, news, and daily happenings on platforms such as Facebook and Twitter. This begs the question; have we changed the way we interact with other humans? The answer is an astounding yes! We believe today’s technology has made a positive change in the way we give and receive information, the amount and strength of the relationships we have and build, and the amount of support we give and receive. Although you may have heard that social media has caused negative changes, it is actually more positive than you think.

Continue reading →

When it comes to your restaurant’s online marketing plan social media marketing is taking over and the key to success is understanding the most important elements. Check out these 6 master tips to marketing your restaurant online:

Continue reading →

I’m sure many of you are wondering why organic reach on social media is declining. Business owners and page admins seem to think that since Facebook is pushing advertising that they aren’t showing non-paid posts at all anymore, when really the cause is over saturation of the market. As of January 2014 there 1.13 billion monthly active users on Facebook and 54.2 million total Facebook pages. All of these users and pages sharing content has resulted in a very competitive news feed. Further increasing that competition, the number of pages the typical Facebook user “likes” or follows has grown 50% in the last year.

Continue reading →

On Facebook earlier this month we shared a Huffington Post article about the importance of utilizing Twitter and Instagram, particularly if your targeted demographic happens to be teens. In the past year the number of teens who stated Twitter is the top social site more than doubled – going from 12% to 30%. In fact, since Fall 2013 Instagram has surpassed Facebook as the “Most Important Social Site for Teens.” Other services like Twitter’s Vine and Yahoo’s Tumblr have tried to compete but haven’t quite been able to keep up as of yet with Instagram.

Continue reading →