Online Marketing: Traditional Blog vs. Video Blog

When it comes to marketing your business on the internet most marketing teams tend to utilize some sort of a blog, as it helps them get more personal with their target audience. Most marketers are already used to crafting thumb stopping sentence structure and some have even started to evolve into power video editors. As visual content becomes more and more important, video blogging (also referred to as vlogging) has quickly become popular. Today we ponder the question, does one type of blog out-do the other?

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Power Up Your Small Business By Hiring A Social Media Manager

For any small business, controlling marketing spending is of the utmost importance. Small businesses simply cannot afford to go toe to toe with larger organizations when it comes to a marketing budget. The demands of maximizing profits often means that the entrepreneur usually has many responsibilities that take up too much of their time and that certain parts of the marketing strategy may need to be outsourced.

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Essential Social Media Marketing Skills

These days it seems as if everyone under the age of 25 has some sort of social media presence and that anyone with a basic knowledge of social media platforms could be a Social Media Manager (SMM). We hate to break it to you, but it takes more than knowing how to set up a profile to successfully market your small business online. Below are some skills that we believe are essential for any good SMM to possess.

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Facebook Events Summit at SXSW!

    We may not have gotten to listen to famous keynote speakers or rocked out at a concert, but the Hayse team was honored to attend the first ever Facebook Events Summit as part of SXSW. We got to hear directly from Facebook staffers about how business owners can use Facebook Events to promote their events and increase attendance as well as hear about upcoming new tools. Believe it or not, the Facebook Events team is dedicated to refining their processes so as to improve and encourage life off Facebook.

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How E-Mail Marketing Can Help Your Small Business

In the marketing world, it’s always a challenge to promote your business in fun and creative ways. From managing all your social media pages to updating your very own website, we know it can be exhausting. If you are a small business owner, it is important to consider adding e-mail marketing to your plan though. You’d be surprised how easy e-mail marketing can actually be. With programs like Mail Chimp, you can share a blog or update with your customers with just the click of a button. If you do take on e-mail marketing, please be forewarned that it is very easy to abuse. There is such a thing as too much and/or too little.

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How Entrepreneurs Can Utilize Online Marketing + SXSW Interactive!

The first week of February was a crazy one for the Hayse Marketing team. We were lucky enough to attend two extremely informative events. The first event was presented by General Assembly and was hosted by our friends at Facebook Austin. The featured speakers were “Shark Tank” success stories (and local Austinites) Beat Box Beverages and Monkey Mat.

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Behind The Scenes: Content Writing For A Start Up

    Although I have only been a Content Writer for Hayse Marketing going on 9 months, I have learned more here than I ever thought possible. The last couple of months have had their ups and downs; from taking on new clients and our team working remotely over the holidays, to seeing some of the people I’ve worked with from the very beginning of my job leave for amazing opportunities. I know it’s difficult for a lot of small businesses to get off the ground, let alone make it past the dreaded 3 year mark. I feel very fortunate to be a part of this team at this exciting stage of business. New Braunfels is continuing to grow and our team helps small businesses just like us succeed every day.

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How Small Businesses Can Leverage Data Driven Marketing In 2016

At Hayse Marketing we use the most effective marketing strategies available to maximize positive business to customer interactions. One of the most productive measures we have found is through the use of Data Driven Marketing, or the concept of engaging customers more effectively by using relevant data.

Dean Hayse (Hayse Marketing Co-Founder) believes that while digital marketing can make it more difficult to get across a personal feel to consumers, it can definitely still be accomplished on a large scale by closely consulting your marketing data and analysis. Marketing data can include customer service data, customer satisfaction data, as well as customer usage and behavior online. 

“Personas are out,” Dean says. “By the time your company develops a persona the customers have changed their minds or bought from a competitor. Use data collected at a lead level to create a customer centric marketing experience in real time.”

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Content Marketing For Small Businesses

 

 

Content Marketing is a strategic form of marketing focused on creating and distributing relevant and valuable content. The goal of this ongoing process is to make sure your brand is recognized throughout the internet – and the key to that is content. Your content must cause a person to stop, read, think, and perhaps even behave differently. Content marketing will draw leads to your brand. Those leads will create various opportunities which in turn will create sales. And once those leads become loyal customers, the process begins again!

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Email Marketing: An Effective Small Business Tool

Email is a tool that nearly every person uses today and it is the most common professional communication source. However, when it comes to marketing these days we typically default to social media since it is quick, appealing, and addictive. When used together, social media + email marketing can be a highly effective online marketing strategy.

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