Essential Social Media Marketing Skills

These days it seems as if everyone under the age of 25 has some sort of social media presence and that anyone with a basic knowledge of social media platforms could be a Social Media Manager (SMM). We hate to break it to you, but it takes more than knowing how to set up a profile to successfully market your small business online. Below are some skills that we believe are essential for any good SMM to possess.

SEO. Consider your social media page the “gatekeeper” to your website or brick and mortar business. Search Engine Optimization (SEO) is a methodology of techniques and tactics used to increase the amount of visitors to your website. SEO must go hand in hand with the social media content you put out in order to pull in an engaged audience. How will talking about this trending topic increase likes, visits, or shares? Is this popular hashtag useful to include in my Facebook post? These are the questions your SMM should ask.

Customer Service. An important skill for almost any job these days, but especially on social media when the reputation of your business is at stake. There are many negative implications that stem from ignoring comments or missing direct queries. That’s why when a social media manager engages with their audience, they must be wary of the execution of their messages, as anything can be taken out of context.

Organization. Managing all your social media profiles can easily become overwhelming. Being hyper-organized is an absolute must for SMMs. We highly suggest the use of monthly social media content calendars. Content calendars allow you time to research and can save you from embarassing typos or misinformation. Other tools such as Hootsuite for scheduling or Trello for project management can be very helpful as well.

Communication. Being able to communicate clearly and precisely is vital for engaging your audience and marketing your brand. Visual communication is just as important as graphic communication. A  good SMM must be proficient in both copywriting and graphic design. At Hayse Marketing, we have a full time content writer and producer standing by ready to simplify your social media management. Contact us today to set up a free consultation!

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