Email Marketing: An Effective Small Business Tool

Email is a tool that nearly every person uses today and it is the most common professional communication source. However, when it comes to marketing these days we typically default to social media since it is quick, appealing, and addictive. When used together, social media + email marketing can be a highly effective online marketing strategy.

So, why should you use email marketing? Email marketing is affordable and measurable. In fact, 60% of marketers believe email marketing has a positive return on investment, averaging at 4,300% according to Hubspot. Also, with cloud based, highly scalable, and extremely user friendly programs like Mailchimp, email marketing is relatively easy to do.

Email marketing is by far one of the most effective ways of directly connecting with your customers and growing your business. It can be used as a tool to invite people to follow you on social media – emphasizing name and product recognition. Email marketing can also be a great way to share your content such as reports, infographics, videos and articles – thus further building trust and credibility (more about content marketing next month).

Through the use of email marketing, the doors of communication are opened between businesses and consumers. The significance of consistent email marketing is the relationship-building that comes with a continued outreach and conversation with customers, increasing loyalty and strengthening the popularity of your brand.

Here at Hayse Marketing, we offer recurring monthly online marketing services that are consistent with your current specials, sales, events, and relevant business news. Email campaigns are one of the many services we use to master brand recognition and customer growth for your business. We work in collaboration with social media and search engine optimization to make sure we are reaching your customers in the most effective way. To learn more about email marketing or to get started with a professional and successful marketing team, contact us today!

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