Recently we read a great article called “The deep, dark secret of SEO” by Bryan Goldberg. Goldberg poses the question, are you really getting an edge using HTML tags and keywords when that’s the same thing everyone else is using? He advises “quit stuffing keywords into your content, and start trying to figure out what stories your potential audience of one billion English-speaking readers want to discover.” So how do you determine what content your customers want to read? Your data will tell you! Facebook and Google give you great insights into your key demographic, and all it takes is a little bit of research to figure out their interests. Goldberg compares this to movie studios and record labels – there’s no reason small businesses shouldn’t also be basing decisions on data!
97% of consumers now search for local businesses online
- 72% trust online reviews
- 61% of young people refer to social media to decide where to go when they go out
- 78% of small businesses now get at least a quarter of their new customers via social media (whoa!)
- 73% of consumers search for discounts and promos online
- 59% have gone into a store because they found a coupon on the Internet
Have you heard the buzzwords “SoLoMo Marketing” and been wondering what it means? SoLoMo is Social, Local, and Mobile. Marketing is transitioning to SoLoMo as technology progresses. This comes as no surprise to us, as we’ve been using this method of marketing since we opened our doors in January. As small business owners we all know that every cent counts towards the bottom line – not only is SoLoMo the latest marketing practice but it is also the most affordable. Hayse Marketing will make sure you have a presence on Facebook, that you can be found locally on Google, and that your website will look good on any mobile device. Don’t let other firms tell you that to be mobile you need to spend thousands on a mobile app – it’s really as simple as planning out a website that looks good no matter what size screen you are on. The data is there – what is stopping you from being SoLoMo?
In conclusion we want to share with you the story of “Old School” online business marketing vs what we do. Your average web designer will charge you a pretty substantial fee to create your website and do nothing to help you maintain it. Shortly after your website will become outdated and irrelevant, and you’ve put all this money into a website that will slowly disappear from Google. Hayse Marketing on the other hand is with you every step of the way, always keeping your website up to it’s prime. We will constantly maintain the outgoing of engaging content that your website needs to keep visitors coming back, and multiplying! We get no enjoyment out of an awesome site that no one is looking at, or a top ranking for a keyword no one is searching for. In the end, you need the business marketing company that holds success and integrity in high regard. And we hope by now you know that we mean us!